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Former KXLG Sales Manager, Melissa Herrboldt has been promoted to General Manager of KXLG Radio.  The promotion follows the decision by station owner Bob Faehn to retire on February 3rd of this year.  Faehn said the decision to promote Herrboldt to the position comes after a few years of succession planning….

Faehn said his decision to retire now had a lot to do with Herrboldt being ready to take over the management of the station. He says she understands the business very well….

Herrboldt graduated from Webster High School and attended Lake Area Tech were she graduated from the Marketing, Management and Sales program. Herrboldt worked in radio sales for one year before being hired by Faehn.  She was hired in August of 2009.  The radio station went on the air the following month…..

Herrboldt says she had learned a great deal from the way Faehn managed the station and the employees. She says that she understands the value of good employees and the relationships that have been built with the community partners…..

KXLG has also hired Serena Schlapkohl. She will be assuming duties in sales and as the new promotions director for the station. Schlapokhl will begin her duties on March 1st.